Name that Mark

A really great trademark can be leveraged to sell all kinds of stuff. For example, name the famous brand that’s registered for all of these:

  • Clothing
  • Sandwiches
  • Watches
  • School bags
  • Footwear
  • Cell phone cases
  • Glasses (eyewear, not drinking)
  • Golfing and swimming accessories

There are probably quite a few famous brands that fit the bill, or at least most of it. I mean, sandwiches? What’s up with that?

Give up?

Nike®: Who here thinks Bowerman and Knight had all that in mind back in 1971 when they picked the brand?

Let’s try another one:

  • Headphones
  • Payment processing
  • Consumer financing
  • Toys and games
  • Music
  • Watches

That one’s Apple®. I sometimes imagine Steve and Woz talking to their trademark lawyer back in the ’70s.

Lawyer: You’re going to be fine using Apple as a trademark as long as you don’t try to sell music. I’m a little worried about Apple Records.

Woz: Who said anything about music?

Steve: We’re going to be making computers. We don’t care about Apple Records.

Lawyer: OK. But don’t say I didn’t warn you.

I admit this is a little bit ridiculous, but it is important to know that your brand won’t limit what you can do.

Time for just one more:

  • Totebags
  • Advertising services
  • Financial planning
  • School supplies
  • Bill pay services

That one’s Amazon®. Imagine if they had called themselves Books to Your Door.


Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )


Connecting to %s