A really great trademark can be leveraged to sell all kinds of stuff. For example, name the famous brand that’s registered for all of these:
- School bags
- Cell phone cases
- Glasses (eyewear, not drinking)
- Golfing and swimming accessories
There are probably quite a few famous brands that fit the bill, or at least most of it. I mean, sandwiches? What’s up with that?
Nike®: Who here thinks Bowerman and Knight had all that in mind back in 1971 when they picked the brand?
Let’s try another one:
- Payment processing
- Consumer financing
- Toys and games
That one’s Apple®. I sometimes imagine Steve and Woz talking to their trademark lawyer back in the ’70s.
Lawyer: You’re going to be fine using Apple as a trademark as long as you don’t try to sell music. I’m a little worried about Apple Records.
Woz: Who said anything about music?
Steve: We’re going to be making computers. We don’t care about Apple Records.
Lawyer: OK. But don’t say I didn’t warn you.
I admit this is a little bit ridiculous, but it is important to know that your brand won’t limit what you can do.
Time for just one more:
- Advertising services
- Financial planning
- School supplies
- Bill pay services
That one’s Amazon®. Imagine if they had called themselves Books to Your Door.