Hold My Beer

“I’m going to sell tube tops meant to be worn with a bra. I’m going to use the trademark  SEE MY STRAPS to sell the tube tops,” says a fictional entrepreneur.

“I think that’s a great idea,” says UNTUCKIT, a company that makes shirts meant to be worn untucked.

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“When you drop by my store in Soho, my window will show the tube tops worn without a bra, even though the whole point is to have people actually, you know, SEE MY STRAPS,” says the fictional entrepreneur.

“Bold decision,” says UNTUCKIT, “Our window display features our shirt tucked in.”



“I’m also going to pretend it doesn’t bother me when other clothing stores dress their mannequins in tube tops with bra straps showing and a sign that says ‘Don’t be shy! Let people see your straps,'” our fictional entrepreneur boasts.

“We aren’t at all upset about this J. Crew window,” says UNTUCKIT.

“Once SEE MY STRAPS gets going, I’m going to branch out into men’s T-shirts, shorts, slacks and shoes even though SHOW MY STRAPS seems like an odd trademark for those items,” gushes the fictional entrepreneur.

“I’m sure everyone will assume you’re being ironic” says UNTUCKIT.[1]

“And then I’m going to enter the children’s clothing market. SHOW MY STRAPS isn’t really the best trademark for that. I think I’ll go with PEE MY CRAPS.”

“Hold my beer,” says UNTUCKIT.[2]

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[1] In addition to shirts, Untuckit, LLC also has applications or registrations for UNTUCKIT for sweaters, shorts, pants, shoes, belts, and hats, sunglasses and bracelets.

[2] Untuckit, LLC has filed two applications to register FUNTUCKIT for various clothing for boys and girls.


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