Hidden Meaning – European Version

We’ve already seen the cool hidden messages in the logos for Cisco®, FedEx®, and Amazon® and for Baskin Robbins®, Formula One®, Goodwill®, Tostitos®, and the Washington Capitals®, but there are also some really cool logos of European brands with hidden symbols and meanings.

Trademark imageThis is the logo owned by Société du Tour de France. Can you see the cyclist? The “O” of “Tour” is the back wheel. The grey circle is the front wheel. The “R” is the cyclist’s body and the small black dot is the cyclist’s head. The logo is always tilted so that the cyclist appears to be riding up hill.



The mountain on the Toblerone package is the Matterhorn in Bern, Switzerland. Bern is where this candy was first manufactured. Have you ever noticed the bear that’s part of the image?
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The bear is a part of the coat of arms for Bern, so together, the bear image inside the Matterhorn is as “Bern” as you can get.



This is the logo for the Museum of London. The different color blobs shows the growth of the city over time.

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The zoo in Cologne, Germany uses this awesome image of an elephant. Hidden in the negative space of the elephant are the relatively obvious rhinoceros and giraffe, but there’s also the spire of the Cathedral of Cologne.

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The London Symphony Orchestra logo includes the letters “LSO” while also hinting at an image of an orchestra conductor with her arms raised and a baton in her hand.

Pretty cool how much can be communicated with a logo, huh?


Many thanks to Liz B. for her suggestion for this post.



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