How to Do Everything Wrong

Near the beginning of 2022, a bunch of people who should know better, including indie record label owner Rory Felton, launched a website at to sell . . . well, that’s not really clear.

Here’s what it said on the website: [1]

HitPiece lets fans collect NFTs of your favorite songs. Each HitPiece NFT is a One of One NFT for each unique song recording. Members build their Hitlist of their favorite songs, get on leaderboards, and receive in real life value such as access and experiences with Artists.

“One of One NFT for each unique song recording . . ..” So HitPiece is selling the only NFT for each song?

No. They aren’t. So they must be selling “real life value such as access and experiences with Artists . . .”

Nope. HitPiece never had a deal with the artists.

When recording artists got wind of what was going on, they were understandably quite a bit less than happy.

Let’s tally up what HitPiece did wrong:

1. Seriously pissed off everyone HitPiece needs to make happy in order for HitPiece’s business to succeed. After taking down the offending material, HitPiece’s website showed only this statement: “We Started The Conversation And We’re Listening.” Something about horses and barn doors comes to mind.

2.  Some of the names of the artists are trademarks so using those names in connection with selling anything related to entertainment is trademark infringement.

3. HitPiece was also probably using imagery from album covers, which would be copyright infringement. (Full images don’t appear on the WayBack Machine® for the site but it looks like they were.)

A hat trick of bad choices!

While it isn’t clear what HitPiece purported to sell, it’s painfully clear it never owned whatever it is. Brilliant.

Shout out to Cassandra G. for letting me know about this fiasco.

[1] Taken from an image of the HitPiece website from the WayBack Machine®.

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