Logos are like pets. Their owners give them cute little names or, sometimes, when their owners don’t bother, other people give them not-so-cute names.
NASA stopped using the “worm” . . .
. . . and started using the “meatball.”
BMW® calls the symbol on its hood, the “roundel”, which is pretty boring, because it’s a . . . roundel.
This little guy from Pixar® is called “Luxo, Jr.” Luxo® is a registered trademark for lamps owned by Glamox AS.
The United States Postal Service® went from using the “standing”eagle to the “sonic” eagle in 1993.
The “Diving Girl” has been used on Jantzen® swimwear since 1920.
Chevrolet® refers to its logo as the “bowtie.”
Then there’s the hilariously named Amtrak® “pointless arrow.”
And what roundup would be complete without a visit from the Beeline® “happy bee”?